Our Focus

The health insurance marketplace in the United States operates through a combination of federal and state-based exchanges. Understanding where these exchanges operate is an important part of building a successful Life and Health insurance agency. State-based exchanges often provide additional opportunities for licensed agents, including broker certification programs, consumer outreach initiatives, enrollment support tools, and expanded marketplace access. Agents who understand how these marketplaces operate can strategically expand their licenses and participate in multiple enrollment markets. Many new agents assume they can only build their business in the state where they live. However, once you obtain your Life and Health insurance license, you can apply for non-resident licenses in additional states and participate in their marketplace systems. This creates opportunities to expand your agency beyond a single geographic market.